February 8, 2011
Vote for Top PBR Bullfighters, Win RMEF Adventure
MISSOULA, Mont.—Each weekend, the bullfighters of the Professional Bull Riders (PBR) risk life and limb to protect the riders. Now PBR fans can vote online for the best bullfighter “Save of the Week,” and the top 2011 vote getter—plus one lucky PBR fan—will win a special outdoor adventure from the Rocky Mountain Elk Foundation.
Fan voting for the RMEF “Go To Guy” begins every Monday at 2:00 p.m. when three new nominee videos are posted at www.pbrnow.com/gotoguy.
“More than 100 million PBR fans have a fun new way to engage in the Toughest Sport on Earth—and get better acquainted with our work to ensure the future of elk, other wildlife and their habitat,” said Steve Decker, vice president of marketing for RMEF.
Decker said RMEF’s three-year Cowboys for Conservation partnership with PBR, which is based on the concept of “different kinds of bulls, same kinds of people,” continues to produce tremendous visibility for both organizations.
Kevin Camper, PBR chief partnership marketing and sales officer, said, “More than half of our fans are interested in the outdoors and outdoor recreation. The RMEF ‘Go To Guy’ promotion gives all of them something new to cheer about in 2011, as well as a great way to reward the fearlessness of the amazing athletes we call Dickies Durabullfighters.”
Who are these tough guys? Each year, the top 40 PBR riders select bullfighters for the coming season. For 2011, selectees include Shorty Gorham of Cotulla, Texas; Frank Newsom of Paul’s Valley, Okla.; Jesse Byrne of Prince Albert, Saskatchewan, Canada; and alternate Joe Baumgartner of Red Bluff, Calif.
One of these bullfighters, along with a voting fan selected by random drawing, will win an outdoor adventure from RMEF, such as a 6-day rifle or bow hunt for elk on a private ranch in New Mexico (license and lodging included).
PBR’s Built Ford Tough Series events are nationally televised on VERSUS. Go to http://www.pbr.com/ for event schedules, more PBR information and details about the RMEF “Go To Guy” promotion.