Realtree, the world’s leading camouflage brand, is celebrating 40 years of innovation, storytelling, and service to the hunting community in 2026. Founded in 1986 by Bill Jordan, Realtree has spent four decades helping hunters get closer to the game they pursue and closer to the land they love.
Realtree started with a simple idea: camouflage should work as hard as the hunter wearing it. That idea grew into a brand trusted by generations of outdoorsmen and women, and it built partnerships with core hunting brands and lifestyle names alike, all rooted in the same authentic hunting heritage the company was founded on.
“Forty years in this business means forty years of listening to hunters, learning from the woods, exploring the mountains, traversing creek beds, and never losing sight of why we started,” said Bill Jordan, founder of Realtree. “Every pattern we’ve ever designed and every partnership we’ve built comes back to one thing: enhancing our customer’s time outdoors doing what they love.”
A Four-Decade Commitment to Conservation
Realtree’s 40th anniversary is also a chance to recognize its long-standing relationship with the Rocky Mountain Elk Foundation (RMEF), an organization dedicated to ensuring the future of elk, other wildlife, their habitat, and America’s hunting heritage. Realtree has stood alongside RMEF for years as a proud supporter of its conservation mission, helping fund the work that protects critical habitat and secures hunting access for future generations.
That partnership reflects a belief at the core of Realtree’s business: that camouflage and licensed outdoor products are not just gear, but a way to fund and fuel the conservation work that keeps hunting traditions alive. To celebrate the anniversary, Realtree has introduced a limited-edition line of products detailed below, and available online today.