April 21, 2011
RMEF, ISE Bringing ‘Elk Camp’ to Vegas in 2012
MISSOULA, Mont.—The Rocky Mountain Elk Foundation’s annual convention, known throughout its 27 years as “Elk Camp,” is set for Feb. 2-4, 2012, at the Las Vegas Convention Center and host hotel, the Riviera. It’s the first time Las Vegas has hosted the event.
America’s premier hunting, fishing and travel shows, International Sportsmen’s Expositions (ISE), is co-locating with Elk Camp, managing all exhibit-hall sales and expo advertising to the public. RMEF will manage auctions, fundraisers, banquets, ceremonies and all RMEF-member activities.
Steve Decker, vice president of marketing for RMEF, said, “For 35 years, no company has produced better consumer sportsman shows than ISE. Their annual shows in Denver, Phoenix, Sacramento and Salt Lake City draw hundreds of thousands of people. This new partnership and convention city is a huge growth opportunity for Elk Camp. The expertise of ISE will help us build visibility and engage a new and larger audience in our mission—and we couldn’t be more excited about the potential.”
ISE President and CEO Brian Layng said, “We look forward to co-locating with RMEF and providing its members, exhibitors, corporate sponsors and the public with the best wildlife and outdoor exposition in North America.”
RMEF and ISE began a partnership in 2010, introducing the Ultimate Elk Hunter’s Raffle and several joint marketing efforts to promote RMEF at existing ISE shows. These efforts in 2011 produced single-year growth rates of 15 percent in raffle proceeds and 69 percent in new RMEF memberships. With this early success, plus a multi-year agreement with ISE beginning at Elk Camp 2012, Decker sees unlimited potential for the partnership to generate major support for RMEF conservation initiatives into the future.
To Register or for more info on Elk Camp 2012, visit http://www.rmef.org/ or call 800-CALL ELK.
For exposition exhibit sales, visit http://www.sportsexpos.com/ or call 800-545-6100.
About International Sportsmen’s Expositions
For 37 years ISE has produced America’s premier hunting, fishing and travel shows. Featuring as many as 600 exhibiting companies including leading manufacturers and retailers, guides and outfitters, resorts and lodges, and nonprofit outdoor organizations, each ISE also offers hundreds of seminars, contests, hands-on special features, plus a huge Youth Sports Fair that’s dedicated to creating the next generation of responsible outdoor enthusiasts.